The Frontrunner 1980s Logos

2018 • Bron Studios
Production Company logo treatments
Directed by Jason Reitman

Jason Reitman’s The Frontrunner opens with retro studio logos that transition seamlessly into archival-style footage of the 1984 Democratic National Convention—setting the tone for the story of Gary Hart’s ill-fated presidential campaign.

To support this narrative, we reimagined the Bron, Right of Way Films, and Stage 6 Films logos in a distinctly 1980s style. Each logo was rebuilt with era-specific detailing—beveled edges, lens flares, and gleaming highlights—capturing the analog, tape-era aesthetic of the period.

These custom intros served as a subtle prelude to the film’s blend of historical fact and cinematic fiction, grounding the viewer instantly in time and tone.